Detailed sheet
Title
Crossmedia-Marketing im ÖPNV. Die Medienrevolution und ihre Bedeutung für den Kommunikations-Mix im ÖPNV. Cross-media marketing in public transport.
Authors
Source
Der Nahverkehr Additional information only to logged users
Date of publication
2014
Subject
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Identifier
SEBI: Kws 335 ZB 6847
ISSN
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Abstract
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Topic
Document Type
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Identification ID
dspace6.difu.de:difu/18014